Saving an iconic business
Services
- Strategic advice
- Drive & Implement Change
- High Performance Team
Situation
- Previously a market leader, this 45 yr old family business became run down
- Now losing money rapidly due to; poor financial records, a stale brand, aggrieved employees & angry customers.
Approach
- Initiated engagement program to reconnect staff to the business.
- Reinvigorate brand, and restructured sales tactics to approach customers in a new way.
- Coordinated strategic investment to allow the business to form the cornerstone of a larger enterprise with other industry participants.
Impact/Outcome (10 months)
- Revenue doubled
- Culture engaged
- $10m capital raised
- Two smaller enterprises acquired
- Improved operational systems
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